CHARACTER LICENSING
Character Licensing in Korea — Merchandising and Global Expansion for Character IP
Character licensing lets the owner of a character IP grant manufacturers and retailers (licensees) the right to use the character on products, in return for royalties. I-Licensing Korea is a character licensing agency that takes Korean original characters into merchandise and overseas markets.
WHAT WE DO
What we do
Licensee matching — We connect character IPs with licensees in apparel, bags, shoes, living, stationery and digital accessories.
Overseas agents — We find local agents and licensees in Japan and other markets (outbound).
Product development — We manage artwork approvals and samples based on the character style guide.
Contracts and royalties — We negotiate terms, support Korean/English contracts and handle royalty reporting.
CHARACTER IP
Characters we represent
MASSO — An original character by PAPERMAMARI (artist Bang Joong-hwa) that carries ‘the voice of the heart’ of nature and objects; open for apparel, living, bags, travel, digital accessories and beauty.
VIVIDINO — A color-therapy dinosaur character by TOONYWORLD with a full pattern library and design manual for apparel, shoes, bags, umbrellas, bedding and stationery.
GIGI & FRIENDS — A vintage-inspired character by artist Suli Sirima Khumnonoi; as its agent in Korea we connect stationery, goods and fashion licensees and brand collaborations.
PROCESS
Licensing process
1. Business meeting
2. Character proposal and category matching
3. Negotiation and term sheet
4. License agreement and style guide
5. Product development and approvals
6. Launch, sales and royalty reporting
FAQ
Frequently asked questions
Q. How are character licensing royalties set?
Royalties are usually a percentage of the wholesale or retail price, often with a minimum guarantee (MG). Actual terms depend on the character, category and channel.
Q. Can you take our Korean character overseas?
Yes. We source overseas agents and licensees for Korean character IPs. Send us your character deck and target regions.
Q. How do I start?
Use the Brand Partnership form or email i-licensing@naver.com.
Related: Brand licensing · Licensing guide · Our brands · Contact