BRAND LICENSING
Brand Licensing in Korea — Bringing Global Brands to Korea and Korean Brands to the World
In brand licensing, a brand owner grants licensees the right to use its trademarks and design assets on products, and the licensees pay royalties. I-Licensing Korea is a brand licensing agency in South Korea, acting as local agent for Nordic and French brands and as global agent for Korean brands.
INBOUND
Global brands into Korea
SCANDINAVIAN FOREST — Swedish lifestyle brand by Färg & Form; Korea agent for apparel, bags, shoes, living and stationery.
MOZ SWEDEN — Swedish elk-symbol lifestyle brand since 1998; Korea agent for fashion, bags, outdoor and kitchen appliances.
ELLE — Paris-born fashion and lifestyle brand since 1945; local sub-agent in Korea for sports, golf, home and kids.
OUTBOUND
Korean brands to the world
SKONO — Norwegian-born daily fashion brand launched in Korea in 2005; global agent seeking licensees focused on shoes and bags.
JOHN HOWARD [DIRTY DOG] — Street brand born in Hongdae in 2000 and renewed in 2024; apparel, accessories and living.
HÖRU — Our own Nordic fashion and active lifestyle brand; licensees wanted across 3 lines and 17+ categories.
CATEGORIES
Licensing categories
Fashion · accessories · shoes · bags
Outdoor · golf · sports
Home · living · bedding · kitchen
Kids · stationery · promotion
FAQ
Frequently asked questions
Q. How can my brand enter the Korean market through licensing?
We review your brand, propose target categories and licensees, negotiate terms and manage approvals and royalties as your local agent.
Q. What is the difference between licensing and import distribution?
Import distribution sells finished goods made abroad; licensing lets Korean companies design, produce and sell products under your brand for the local market.
Q. How do I start?
Send your brand deck and target categories via the Brand Partnership form or i-licensing@naver.com.
Related: Character licensing · Licensing guide · Our brands · Contact